ABOUT US
Your Strategic Bridge Between the Arabic Fragrance World and the Benelux Market
At Noor Al-Attar, we connect exceptional Arabic fragrance houses with the most refined retail destinations in the Benelux. Our focus lies exclusively on high-quality, niche perfumes that carry the richness, tradition, and artistry of Middle Eastern perfumery.
With a dedicated in-house sales and marketing team, deep market expertise, and a carefully built retail network, we offer true end-to-end support to both fragrance brands and retail partners.
Together, We Introduce the Soul of Arabic Perfumery to Europe
Market Entry of Your Brand with European Precision
Our full-service distribution covers The Netherlands, Belgium, and Luxembourg – with localized strategies that respect both brand heritage and European retail dynamics.
Premium Positioning of Your Brand Across Refined Retail
We place your fragrances in carefully vetted luxury perfumeries, high-end concept stores, and lifestyle boutiques that reflect the prestige of your brand.
Long-Term Growth of Your Brand with Cultural Sensitivity
We take a measured, brand-building approach that nurtures awareness, education, and brand equity – essential for sustainable success in Europe’s discerning markets.
Sales & Marketing Aligned with European Standards
Our multilingual team delivers brand-consistent representation across digital, retail, and PR channels – crafting stories that resonate with the European consumers.
Bring the Art of Arabic Perfumery to Your Shelves
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Access a curated collection of exclusive Arabic fragrances with proven consumer appeal.
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Receive personalized product recommendations tailored to your store and clientele.
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Enjoy flexible terms, reliable logistics, and responsive B2B support.
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Get everything you need to sell – from visuals and samples to in-store activation ideas.
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Benefit from competitive pricing models with no high order minimums – deal for scaling smart.
Our Partners
