ABOUT US
Your Strategic Bridge Between the Arabic Fragrance World and the Benelux Market
At Noor Al-Attar, we connect exceptional Arabic fragrance houses with the most refined retail destinations in the Benelux. Our focus lies exclusively on high-quality, niche perfumes that carry the richness, tradition, and artistry of Middle Eastern perfumery.
With a dedicated in-house sales and marketing team, deep market expertise, and a carefully built retail network, we offer true end-to-end support to both fragrance brands and retail partners.
Together, We Introduce the Soul of Arabic Perfumery to Europe
Premium Positioning of Your Brand Across Refined Retail
We place your fragrances in carefully vetted luxury perfumeries, high-end concept stores, and lifestyle boutiques that reflect the prestige of your brand.
Long-Term Growth of Your Brand with Cultural Sensitivity
We take a measured, brand-building approach that nurtures awareness, education, and brand equity - essential for sustainable success in Europe’s discerning markets.
Sales & Marketing Aligned with European Standards
Our multilingual team delivers brand-consistent representation across digital, retail, and PR channels - crafting stories that resonate with the European consumers.
Bring the Art of Arabic Perfumery to Your Shelves
Access a curated collection of exclusive Arabic fragrances with proven consumer appeal.
Receive personalized product recommendations tailored to your store and clientele.
Enjoy flexible terms, reliable logistics, and responsive B2B support.
Get everything you need to sell – from visuals and samples to in-store activation ideas.
Benefit from competitive pricing models with no high order minimums – deal for scaling smart.
Our Partners
Market Entry of Your Brand with European Precision
Our full-service distribution covers The Netherlands, Belgium, and Luxembourg - with localized strategies that respect both brand heritage and European retail dynamics.